🌓 Lunar Cycles in Business: A TV-Inspired Guide to Working with the Moon

The Moon moves through eight distinct phases in a 29.5-day cycle, each with its own energy and influence on business and productivity. Understanding these phases can help you align your work with natural rhythms, making launches, planning, and decision-making more intuitive and effective.

We’re often told to “push through” or “stay consistent,” but business isn’t a straight line—it’s a cycle. If you’ve ever felt like you’re full of ideas one week and totally drained the next, it’s not just in your head. You’re living in sync with the Moon, whether you realize it or not.

Think of it like a TV series—each phase represents a different episode in the season of your business. Some are high-action, others are for deep reflection, and some are where you finally get that big plot twist moment (hello, Full Moon!). When you learn to work with the Moon instead of against it, everything from productivity to creativity gets a little easier.

💡 How to Use This in a Practical Way

If you’re running a business—or even just managing your own schedule—syncing with the Moon doesn’t have to be woo-woo or complicated. Here are three simple ways to start:

1. Plan your month in phases.
   Use the New Moon to set goals, the First Quarter to take bold action, the Full Moon to launch or evaluate, and the Last Quarter to clean house and reset. This gives you a natural rhythm for momentum and rest.
2. Match your energy to the phase.
   Notice how your mood or focus shifts each week. Instead of fighting it, ride the wave. For example, schedule deep work or brainstorming during the New Moon and save teaching or repurposing content for the Waning Gibbous.
3. Use it as a filter, not a formula.
   This isn’t about rigid rules—it’s a rhythm you can return to when you feel stuck, scattered, or stretched too thin. Ask yourself: What phase am I in? What would be the most aligned next step? Often, the answer becomes clear.

Quick Reference Chart: Moon Phases

The Eight Lunar Phases & Business Strategy

🌑 New Moon 🌑

Planting Seeds (The Pilot Episode)

This is like the first episode of a reality competition show, where contestants introduce themselves, set their intentions, and get their first challenge. Nothing big has happened yet, but the foundation is being laid for the drama and achievements to come.

This is your planning and visioning phase—the moment when you set the foundation for what’s to come. Just like a TV pilot, everything is possible, and the future is unwritten. Use this phase to brainstorm, map out priorities, and set goals for the upcoming cycle. Think of it as your planning phase, where you define objectives before diving in.

• Best for: Setting intentions, brainstorming, visioning.
• Avoid: Launching or making big decisions.

🌒 Waxing Crescent:

Taking First Steps (The Montage Scene)

This is the montage scene in a rom-com where the protagonist starts training for a big event or working through their situation—slow but steady progress!

Now, it's time to begin execution—small but meaningful actions that push your vision forward. This phase is about initiating new projects, testing ideas, and gathering information. You're still refining your approach and solidifying your path forward.

• Best for: Research, small actions, gathering information.
• Avoid: Overcommitting before testing the waters.

🌓 First Quarter:

Taking Action (The Conflict Begins)

This is the moment in a superhero origin story when they first test their powers—there’s some struggle, but they’re figuring it out.

This is the first big checkpoint—a moment of action and decision-making. Resistance may arise, but this phase pushes you to overcome obstacles and commit fully. Think of it as the mid-project push where challenges emerge, requiring quick decision-making and problem-solving.

• Best for: Making decisions, taking bold action, pushing forward.
• Avoid: Doubting yourself—trust the momentum.

🌔 Waxing Gibbous:

Refining & Improving (The Pre-Finale Tweak)

This is like the final challenge episode on RuPaul’s Drag Race or Top Chef before the finale—when contestants are refining their looks, dishes, or performances, getting last-minute critiques from the judges, and making strategic adjustments before the big reveal.

With progress underway, this phase is about refining, adjusting, and preparing for visibility. It’s the last chance to tweak your approach before presenting results.

• Best for: Making tweaks, testing strategies, preparing for launch.
• Avoid: Rushing the process.

🌕 Full Moon:

Visibility & Completion (The Season Finale)

This is like the American Idol or The Bachelor finale—where everything builds up to one big moment, emotions are high, and the world is watching. The winner is revealed, the confetti falls, and reactions are intense, whether it's celebration or heartbreak.

The culmination of your efforts, this phase is where everything comes to light. If you've been working toward a launch, this is the perfect time for that big reveal. It's also a key moment for reflection—seeing what has worked and celebrating milestones.

• Best for: Launching, celebrating wins, gaining clarity.
• Avoid: Starting something brand new.

🌖 Waning Gibbous:

Sharing & Teaching (The Reflection Episode)

This is the "behind-the-scenes" documentary after a big movie release or an "inside the episode" cut—where the director explains their vision.

After the high-energy Full Moon, this phase is about sharing and analyzing. It's time to repurpose, reflect, and integrating lessons. Think of this as the knowledge-sharing part of your workflow—whether that means repackaging content, analyzing performance, or mentoring others. In business, this is an excellent time for sharing insights and fostering audience engagement.

• Best for: Reviewing results, reflecting, repurposing content.
• Avoid: Forcing growth or expansion.

🌗 Last Quarter:

Releasing & Letting Go (The Reunion)

This is like a Real Housewives reunion—where everyone rehashes the drama, revisits key moments, and reflects on what worked and what didn’t. There’s no new action, just deep analysis, some unexpected truths, and a few final mic drops before moving on to the next season. It’s less of a shocking twist and more of a recalibration before the next phase.

This phase is all about taking stock, reviewing, and processing what happened throughout the cycle. It’s a time to assess what worked and what didn’t while the details are still fresh, without rushing into new action. Think of this as the retrospective, where you document key learnings and insights to inform your next moves.

• Best for: Decluttering, clearing out old projects, making necessary cuts.
• Avoid: Holding on to what’s not working.

🌘 Waning Crescent: Rest & Reflection (The Off-Season)

This is when your favorite show goes on hiatus before the next season drops—it’s necessary for renewal.

This is the pause before the next cycle—an opportunity to slow down, dream, and restore. Just as a TV series goes on hiatus, businesses benefit from quiet periods of strategic reflection. This is your reset moment before the next planning phase begins.

• Best for: Resting, journaling, inner work, dreaming.
• Avoid: Forcing productivity.

Working with the Moon isn’t about doing more—it’s about doing the right things at the right time. When you let the lunar cycle guide your workflow, you make space for both momentum and magic.

So the next time you feel the pressure to go full speed ahead, check the Moon first. Your next move might be rest. Or it might be a mic-drop moment waiting to happen.

✨ Ready to align your business with the Moon? Start by noticing where you are in the cycle today—and give yourself permission to work with your energy instead of against it.